• Support development of predictive models for marketing segmentation, customer journey mapping, and profiling marketing personas. • Apply statistical methods and hypothesis testing to validate marketing strategies and campaign performance. • Assist in implementing machine learning algorithms for personalization and optimization tasks. • Build and maintain Python-based workflows for data cleaning, feature engineering, and automation. • Collaborate with marketing stakeholders to translate business objectives into analytical solutions. • Build AI agents to automate modeling and analytics insights tasks. • Contribute with know-how and innovative ideas to the development of the AI-driven eco-system for advanced marketing analytics. • Document processes and ensure reproducibility of models and analyses. • Provide ad hoc analysis to support marketing campaigns and strategic decisions.