• Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development. • Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops. • Partner with the Field Sales Director to design and launch a regional field marketing program. • Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects. • Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers. • Hire, onboard, and manage field marketing managers to partner with local sales teams. • Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results. • Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals. • Work with industry partners to identify regional event opportunities for co-marketing activities. • Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers. • Manage budget, resources, and vendors to ensure successful program execution.