Instacart

Instacart invites the world to share love through food. This is how homemade is made.

Director, AI Solutions Strategy – Planning

Artificial IntelligenceArtificial IntelligenceFull TimeRemoteTeam 1,001-5,000Since 2012H1B SponsorCompany SiteLinkedIn

Location

California + 18 moreAll locations: California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, New Hampshire, New Jersey, New York, Oregon, Maryland, Massachusetts, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington

Posted

113 days ago

Salary

$205K - $275K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Define and lead the GTM strategy for Instacart’s AI-driven solutions, coordinating cross-functional efforts to maximize adoption and impact. • Partner with Product and R&D teams to translate technical capabilities into compelling retailer offerings and packaging strategies. • Develop tailored commercialization plans for key solution areas: consumer experiences, ecommerce analytics, and enhanced ecomm operations. • Conduct market and industry research to identify areas for innovation and ensure solutions remain competitive, scalable, and aligned with retailer needs. • Work closely with Marketing to articulate the value proposition for AI Solutions and develop compelling narratives for communication to retailers. • Establish frameworks for launching new products in partnership with finance and pricing leads, including product positioning, pricing strategies, and retailer onboarding. • Partner with Sales teams to drive alignment on AI-specific sales strategies, including developing enablement materials and training programs. • Collaborate with Finance and Revenue Operations to model profitability and ROI associated with AI solutions, defining success metrics for all solution launches. • Lead experimentation and pilot programs to validate the effectiveness of AI-powered products and iterate based on retailer feedback and performance metrics. • Represent AI Solutions in cross-functional governance and planning forums, facilitating consistent and transparent decision-making across product and GTM teams.

Job Requirements

  • 8+ years of experience in strategy, product commercialization, or GTM planning.
  • Experience in developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms.
  • Proven success in defining and executing strategies for emerging offerings and driving measurable market impact.
  • Deep understanding of AI technologies, with the ability to translate technical concepts into business value for diverse audiences.
  • Expertise in product positioning, pricing frameworks, and solution packaging.
  • Strong analytical capabilities, including experience with modeling, forecasting, and evaluating solution performance.
  • Exceptional cross-functional leadership skills with a track record of influencing stakeholders in Product, Sales, Marketing, Legal, and Finance.
  • Excellent written and verbal communication skills for simplifying complex concepts and presenting them to internal and external audiences.
  • Demonstrated ability to operate effectively in ambiguous and rapidly changing environments, with a focus on iterative learning and innovation.

Benefits

  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
  • Eligible for a new hire equity grant as well as annual refresh grants.
  • Paid time off.
  • Flexible work arrangements.

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