GoodPower

Working globally to unlock the enormous economic potential of the energy transition.

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 11-50Since 2008H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

117 days ago

Salary

$78K - $83K / year

Bachelor Degree5 yrs expEnglishBig QuerySQL

Job Description

• Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention • Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n • Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers • Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests • Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix • Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI • Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed) • Build re-engagement and win-back strategies for inactive supporters • Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies

Job Requirements

  • 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company
  • Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce)
  • Proven success designing journeys that drive conversions, retention, or re-engagement
  • Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards
  • Experience with audience segmentation, personalization, and message testing
  • Passion for youth-led climate action and social justice is a strong plus.

Benefits

  • 95% employer-paid medical, dental, and vision insurance
  • HSA and FSA plans
  • 403b retirement savings plan with matching company contributions
  • Paid vacation
  • Sick leave
  • Floating holidays
  • Volunteer days
  • 13 paid holidays
  • Monthly internet and wellness stipend
  • Paid parental leave
  • Sabbatical program

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