• Develop and deliver the end-to-end marketing and proposition strategy for Duelbits Predicta • Define value propositions and positioning across multiple market categories; sports, crypto, politics, and culture • Identify emerging trends within prediction markets, trading, and entertainment to inform commercial direction • Build business cases that connect user insight, opportunity, and brand positioning • Analyze audience behaviour, motivations, and trends to shape differentiated messaging • Monitor competitor activity (e.g. Polymarket, Kalshi) to identify whitespace and edge opportunities • Partner with Product and BI teams to interpret data and optimize product-market fit • Oversee launch and rollout of new features, markets, and verticals • Manage the proposition lifecycle from concept through live operations, ensuring continuous refinement • Align campaign calendars with marketing, CRM, and community initiatives • Coordinate with Product, Trading, CRM, Social, and Partnerships to ensure integrated execution and unified messaging • Deliver structured creative briefs and ensure campaigns align with brand tone and positioning • Track performance KPIs across user acquisition, engagement, and retention • Use data-driven insights to refine product positioning, pricing, and promotional strategy • Prepare performance reports and strategic recommendations for Duelbits’ leadership • Create internal and external materials articulating Duelbits Predicta’s value proposition • Support representation at key industry events or thought-leadership moments to strengthen brand presence