• Plan and manage Mimica’s content calendar, owning the strategy and execution of blogs, guides, case studies, and whitepapers. • Write and edit high-quality content that simplifies technical topics into relatable, value-driven stories. • Collaborate with demand generation to develop gated content, landing pages, and nurture flows that drive measurable pipeline impact. • Partner with sales and product marketing to create enablement materials that help our team communicate Mimica’s value clearly and persuasively. • Research and interview customers, partners, and internal experts to produce case studies and thought leadership. • Repurpose and distribute content across channels — social, newsletter, video, webinars — optimizing for reach and engagement. • Track content performance (traffic, engagement, conversions) and use insights to refine the strategy. • Uphold a high editorial standard and ensure our brand voice is consistent, credible, and human across every touchpoint.