• Own the strategy and execution of ABM programs for a focused list of strategic accounts. • Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline. • Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions. • Continuously optimize funnel performance, audience targeting, and conversion rates. • Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales. • Improve website conversion paths, landing pages, and personalized account experiences. • Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs. • Build dashboards that track funnel health, ABM engagement, and revenue contribution. • Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.