• Take ownership of the worldpokertour.com traffic funnel. Analyze user behavior to identify high-intent pages and implement strategies to convert readers into ClubWPT Gold sign-ups. • Strategically manage on-site inventory (banners, in-text links, pop-ups, and widgets) to maximize Click-Through Rate (CTR) and conversion value without degrading the user experience. • Conduct A/B tests on landing pages, Call-to-Action (CTA) placement, and creative assets to improve affiliate performance. • Collaborate with the editorial team to develop "commercial content" (e.g., How to Play, Strategy Guides, Poker Room Reviews) that ranks for high-intent keywords and drives traffic directly to ClubWPT Gold. • Ensure all SEO efforts are aligned with monetization goals, balancing high-traffic keywords with high-conversion keywords. • Develop digital catch-nets for our TV audience. Work on strategies to capture linear TV viewers (via QR codes, vanity URLs, and second-screen experiences) and funnel them into the digital ecosystem. • Create specific landing pages that align with current TV broadcasts to ensure message continuity and higher conversion rates. • Track, measure, and report on the performance of WPT traffic sent to ClubWPT Gold. • Monitor key metrics: Impressions, CTR, Conversion Rate, Cost Per Acquisition (internal equivalent), and Player Value. • Manage affiliate tracking links and attribution to ensure data accuracy between the media site and the poker platform.