• Develop and execute a comprehensive sales strategy to maximize Socure’s growth with crypto and digital payments companies, including startups and established players. • Build, lead, and mentor a dynamic team of GTM professionals focused on net-new logo acquisition and expanding current client relationships in the crypto and digital payments space. • Oversee the entire sales lifecycle: pipeline generation, forecasting, negotiation, closing, and post-sales handoff. • Establish clear goals and metrics, drive team performance, and ensure target attainment for revenue, bookings, and market share. • Foster deep relationships with founders, C-suite executives, and key stakeholders in the crypto and digital payments ecosystem to understand business needs and deliver compelling solutions. • Collaborate closely with Product, Marketing, and Account Management to align on GTM strategies and campaigns specific to crypto and digital payments. • Provide feedback on product-market fit for these verticals, influence roadmap prioritization, and help tailor solutions for evolving industry needs. • Represent Socure at industry events, conferences, and within crypto and payments communities to build brand equity and drive inbound interest. • Maintain expert-level knowledge of Socure’s product suite, industry trends, and the competitive landscape in crypto and digital payments.