Teleperformance
Each Interaction Matters
Integrated Account Based Marketing Manager
Location
Arizona + 5 moreAll locations: Arizona, Connecticut, Florida, Idaho, Illinois, Iowa
Posted
109 days ago
Salary
Not specified
Bachelor Degree7 yrs expEnglish
Job Description
• Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees.
• Partner with Sales, SDRs, and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies.
• Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline and revenue growth and market share.
• Leverage tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting.
• Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns.
• Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution.
Job Requirements
- 7 years in B2B marketing for IT Services with 3+ years in ABM roles.
- Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
- Proven ability to deliver high-ROI campaigns in a fast-paced environment.
- Strong project management, analytical, and communication skills.
- Please expect reasonable travel for this position – approximately a few times annually but based on the needs of the business.
Benefits
- Paid Training
- Competitive Wages
- Full Benefits (Medical, Dental, Vision, 401k and more)
- Paid Time Off
- Employee wellness and engagement programs
