• Define and communicate a clear, multi-year product vision and roadmap for the Advisor Assistant App, aligning it with commercial and client experience goals. • Conduct user research, store visits, and data analysis to deeply understand the pain points and opportunities for Beauty Advisors, transforming qualitative insights into actionable product features. • Develop features that seamlessly integrate Beauty Insider data, purchase history, and client preferences directly into the Advisor's workflow, enabling truly personalized recommendations and follow-ups. • Collaborate closely with Store Operations, Inventory Management (SIm), and Merchandising teams to integrate real-time data into the Advisor experience, minimizing friction in the sales process. • Identify opportunities to embed intelligent features, such as AI-powered shade matching, personalized regimen building, or predictive product recommendation models, into the app. • Write clear, concise user stories, manage the product backlog, and lead agile ceremonies (sprint planning, grooming, reviews) for a dedicated engineering team. • Act as the primary liaison between Engineering, Design (UX/UI), Store Operations, Training, and Marketing teams. • Define, track, and report on key performance indicators (KPIs) related to the app.