• Set up, launch, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads • Track daily performance, including ROAS, cost per acquisition, and other key metrics • Run A/B tests on creatives, landing pages, calls to action, and targeting • Work closely with the founder to adjust strategies based on business needs and performance • Use tools like Meta Pixel to guide retargeting and behavior-based adjustments • Recommend funnel approaches, such as awareness campaigns followed by conversion-focused retargeting • Explore new ad placement opportunities, including WhatsApp and podcasts • Report on performance trends and offer proactive ideas to improve results • Keep campaigns aligned with brand goals and ensure ad content connects with the right audience