• Build and lead a multi-year technology roadmap that supports aggressive retail and DTC growth. • Champion digital innovation across e-commerce, mobile, in-store technology, loyalty, POS, and customer experience. • Identify tech gaps, vulnerabilities, and modernization opportunities—then execute. • Partner with Executive Leadership to align technical initiatives with business goals and revenue targets. • Lead and mentor high-performing engineering teams across front-end, back-end, platform, and QA. • Implement engineering best practices, code quality standards, sprint discipline, and scalable development processes. • Oversee all IT operations, cybersecurity, infrastructure, and internal systems. • Own the technical performance of the DTC e-commerce platform and all connected systems. • Lead the PMO (Project Management Office) to ensure flawless execution of tech initiatives.