• Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages. • Conduct audience and competitor research to build strong targeting foundations. • Write effective ad copy and collaborate on creative direction. • Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.). • Prepare performance reports and communicate insights clearly. • Develop and test new strategies, audiences, creatives, and bid structures. • Collaborate with internal teams for strategy reviews and campaign planning. • Maintain structured documentation and follow internal paid media processes.