• MKTG Brand Influencers are socially savvy and viewed as a trusted source when it comes to recommendations for what to buy and lifestyle brands • They are content creators and social media stars • They are extroverts, who are creative, passionate and authentically personify Diageo brands • They are trusted opinion leaders and advocates of Diageo brands • Through their passion and education, they create engagements both in person and on social media influencing consumers to purchase and enjoy Diageo brands • Influencers have the ability to create quality content that is on brand strategy