Rula
Our mission is to make mental healthcare work for everyone.
Tag Manager
Location
Hawaii
Posted
105 days ago
Salary
$111.5K - $124.6K / year
Bachelor DegreeEnglishAndroidAWSI OS
Job Description
• Own the end-to-end health, governance, and evolution of Rula’s tagging ecosystem—ensuring every user interaction is captured accurately, consistently, and securely across platforms.
• Serve as the central authority on tag strategy, bridging engineering, product, marketing, and data & analytics to deliver trusted, standardized event data that powers real-time insights, personalized experiences, and operational excellence.
• Partner with engineering to build modular, version-controlled tag libraries and enforce deployment standards.
• Collaborate with product and marketing to instrument critical user journeys with precision and scalability.
• Align with data and analytics to monitor tag health, validate data quality, and ensure 100% consistency between Segment and Amplitude.
• Lead tag cleanup and standardization to eliminate redundancy, resolve discrepancies, and establish sustained data trust.
• Evaluate and optimize Segment and Amplitude implementations, pioneer server-side tagging, and enable advanced analytics through clean, unified event streams.
• Drive the transition from reactive tag management to a proactive, governed, and automated instrumentation framework that scales with Rula’s growth.
Job Requirements
- Proven experience owning Tag Manager containers at scale, including custom tag templates, variables, triggers, and data layer design.
- Expertise in implementing and maintaining client-side and server-side tagging across web, mobile (iOS/Android), and backend systems.
- Deep hands-on experience configuring and optimizing Segment (Personas, Protocols, Destinations) and Amplitude (event schemas, user properties, instrumentation SDKs).
- Experience designing and enforcing enterprise-grade data layer contracts, including naming conventions, schema validation, and backward compatibility.
- Expertise in implementing real-time tag monitoring using Segment Debugger, Amplitude Inspect, and custom dashboards (e.g., Looker, Datadog).
- Experience implementing data security measures, including encryption, role-based access control (RBAC), and data masking, to protect sensitive data in operational reporting pipelines and Data Lakes (e.g., AWS S3, Delta Lake).
- Strong ability to translate tracking requirements between product/marketing (business goals) and engineering (technical feasibility).
Benefits
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fund team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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