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Director, Marketing and Ad Technology Solutions Architecture

Solutions EngineerSolutions EngineerFull TimeRemoteTeam 10,001+Since 1996H1B SponsorCompany Site LinkedIn

Location

New York

Posted

105 days ago

Salary

$176.0K - $316.9K / year

Bachelor Degree10 yrs expEnglishAWSCloudSQL

Job Description

• Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack—to build a short, mid and long-term martech and adtech strategy according to ECS' strategic vision • Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases • Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property • Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases • Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions • Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes • Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems

Job Requirements

10+ years of experience in Martech and AdTech; both in implementation and operations across different platforms and environments
POV on industry-leading MarTech / AdTech platforms, with ML, and GenAI use-case intersections
Experience with the Product Operating Model, Objectives and Key Results framework
Comfort and experience operating in both continuous development and sprint-based environments
Knowledge of GenAI/ML platform and opportunities, Data Management (Data lakes) Content Management Systems, DAMs, UX, and AWS cloud portfolio
Working knowledge of SaaS Platforms: Salesforce Marketing Cloud (preferred), Adobe, CMS', DSP/SSPs, ad Serving technology, data clean rooms; moderate SQL and data architecture
Lead conversations across a variety of levels, from executive and senior leaders, marketing, analytics, data science, to engineering teams
Demonstrated agreement building ability with business and technology partners

Benefits

Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays