• Help us set new standards in direct response copywriting! • Oversee daily workflows, assigning and tracking tasks through Notion, and proactively ensuring deadlines and standards are met. • Remain hands-on with writing and optimizing top-performing copy for key campaigns and strategic tests. • Serve as a writer for foundational campaigns, product launches, and major evergreen funnels. • Produce original, persuasive, and high-converting direct response copy for landing pages, sales pages and VSL’s. • Test and iterate copy variations to optimize performance, partnering closely with the creative and performance teams. • Manage junior copywriters—tasking them efficiently, developing their talent and sharing the key data. • Develop the copy department to be best in class for speed of testing, ideation, reporting, video editing and productivity. • Serve as the champion for brand voice and storytelling across all written assets, ensuring a seamless customer experience at every touchpoint.