• Own marketing strategy and execution for a defined set of Ragan products (events, awards, memberships or training). • Build and optimize full-funnel marketing plans designed specifically to drive paid registrations, entries, or memberships. • Create and manage multi-channel campaigns across email, paid social, organic social, partnerships, retargeting, and content marketing. • Segment, target, and engage audiences using Ragan’s database, behavioral data, and industry insights. • Conduct ongoing A/B testing to improve CTR, landing-page conversions, and overall return on ad spend. • Develop revenue forecasts, track performance, and report weekly progress toward revenue targets. • Monitor daily and weekly performance dashboards, analyzing trends across audience segments, channels, and creative. • Partner closely with content, sales, membership, and operations to align on goals, timing, and GTM strategy. • Lead post-campaign analysis and internal reports on results, lessons learned, and future recommendations.