• Play a key leadership role for the overall health and management of the Social Media Department with an emphasis on paid media strategy & planning, campaign management oversight, thought leadership and business development. • Assess, develop, propose and implement long-term social media strategies that connect paid and organic efforts and align with client needs and objectives. • Oversee development and implementation of all social media campaigns to ensure efficient execution and optimization, employing best practices to meet deadlines and track progress. • Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and recommend updates to strategy, creative and/or budgets based on results. • Work closely with content strategy and creative teams to communicate learnings and provide insights for content; establishing processes for requesting, publishing, and retiring content. • Oversee day-to-day paid social media campaign management: campaign planning and setup, Ad creation, quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients across varied verticals. • Mentor and build relationships with social paid media management team, demonstrating strong competency of all junior and midlevel paid media manager responsibilities and comfortably provide training, coverage, and/or oversight as needed. • Serve as the primary client-facing paid and organic social media strategy lead, presenting strategies, performance insights, and innovation opportunities in client meetings. • Collaborate with other inter-agency and partner-agency teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs. • Stay up to date with the latest digital technologies, social media trends, platform changes, and cutting-edge tactics. • Apply learnings to campaigns to keep clients at the forefront of new trends and help drive mutual client/agency growth. • Partner with Omnichannel Team Leads in elevating the Digital practice (e.g., sharing advanced tactics, presenting at client meetings, mentoring employees not on your direct team). • Cultivate strong relationships with existing clients, ensuring their satisfaction and identifying upselling or cross-selling opportunities. • Participate actively in business development initiatives representing the Social Media team.