• Build and scale Eve's customer advocacy program, transforming satisfied users into visible champions through case studies, testimonials, video content, and referrals • Own and grow Eve's social media presence on Instagram, Facebook, TikTok, and LinkedIn with content by plaintiff lawyers, for plaintiff lawyers that regularly resonates with our target audience • Source 20+ pieces of customer content per quarter across formats — video testimonials, case studies, social posts, webinar speakers, and co-marketing opportunities • Create a signature customer awards program that generates earned media, social proof, and amplification opportunities • Develop scalable systems for identifying, recruiting, and activating referenceable customers while ensuring seamless handoffs to Sales and Customer Success • Design social content strategies that elevate customer voices, showcase their wins, and position Eve customers as the most innovative plaintiff attorneys in the country • Track and report on pipeline influence, advocacy participation, social media growth, content production, and referral conversions • Partner with Marketing, Customer Success, and Sales to equip teams with customer stories and advocacy assets that accelerate pipeline and retention