• Prospect businesses and identify new partners interested in adding DIRECTV to their portfolio that they sell • Identify, develop, and manage the database of potential and current customers in the Western Region • Work as a team with vendor partners and internal DSI Channel teams to strategize best practices in order to grow the region • Manage existing portfolio of dealers in the Western Region to: – Drive new sales – Keep DIRECTV at the forefront during every customer interaction – Provide training on new offers and promotions – Handle escalations in a prompt manner – Launch marketing/incentive programs – Provide sales support and guidance to partners (utilize leads, strategize, and execute growth plans, side-by-side selling, etc.) – Maintain dealer adherence to policies, procedures, and contractual guidelines to ensure program integrity and prevent fraudulent activity – Track and interpret sales data to identify opportunities, trends, and actionable insights. Present performance metrics and pipeline updates to leadership - Meet with key customers and potential clients, attend vendor and internal meetings - Support dealers across DIRECTV Commercial, Lodging & Institution (L&I) verticals