• Plan and execute U.S.-based offline and community events (e.g., Anime Expo, PAX, Comic-Con, fan meetups, promotional activations) • Lead local brand and IP collaborations aligned with the Brown Dust 2 universe and audience interests • Manage relationships and negotiate contracts with the U.S.-based marketing partners and agencies • Analyze trends and player behaviors in the U.S. mobile and anime game market; generate insights to inform strategy • Collaborate with the live operations team to tailor in-game campaigns and messaging for the U.S. audience • Localize marketing creative, messaging, and social content for cultural and linguistic resonance with the U.S. audience