• Build and execute a content strategy that supports pipeline and campaign goals in partnership with the broader marketing team • Turn customer insights, product stories, and industry trends into content that attracts, educates, and accelerates deals • Partner with Growth to expand our organic reach (SEO/GEO) and capture demand • Use performance data to refine what we make and how we distribute it • Own Opus’ content voice, narrative, and creative quality • Deepen the standard for each channel and audience (Executives, Training Directors, Ops Leaders, etc) • Raise the bar on storytelling, production value, and editorial clarity • Own the content calendar and prioritize what gets made • Lead and build a team of creative contractors (video, design, writing, audio) • Build scalable workflows and AI-assisted systems for faster, smarter production • Lead or create core content yourself (founder thought leadership, narrative posts, key video/podcast moments) when your judgment elevates the work