Evolve. Enable. Automate.

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2002H1B No SponsorCompany Site LinkedIn

Location

New Jersey

Posted

94 days ago

Salary

$155K - $166K / year

Bachelor Degree8 yrs expEnglish

Job Description

• Define and execute comprehensive GTM strategies for new products, features, and releases. • Partner with product management, sales, and marketing to ensure successful launches and sustained market adoption. • Develop differentiated messaging and value propositions that resonate with technical and business audiences. • Ensure consistency across all channels and campaigns. • Lead product content strategy and collaborate with content marketing to deliver high-impact assets (web, whitepapers, videos, datasheets) that drive awareness, demand, and enablement. • Own development of buyer and user personas, buyer journeys, and competitive intelligence. • Serve as the internal authority on market trends, customer challenges, and competitive positioning. • Equip sales teams with tools, training, and resources to articulate product value and accelerate deal cycles. • Collaborate with customer marketing to build a robust advocacy program and case study library that demonstrates measurable business impact. • Act as a strategic advisor to product management and leadership, ensuring market insights inform roadmap decisions and growth strategies.

Job Requirements

Minimum 8 years of B2B marketing experience, including at least 3–5 years in product marketing for SaaS solutions.
Proven success in developing GTM strategies and driving measurable business outcomes.
Deep understanding of B2B SaaS sales cycles, enterprise buying behavior, and product marketing best practices.
Strong analytical skills with ability to translate data into actionable insights.
Exceptional written and verbal communication and presentation skills.
Ability to speak-up and know when to influence and drive important changes.
Passion for knowing your market and translating that expertise to actionable go-to-market plans.
Ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.
Comfortable managing multiple priorities in a dynamic, fast-paced environment.
Highly collaborative, resourceful and detail-oriented.
Creative thinker and problem solver.
Data-driven, focused on reporting and measurement.
Ability to take initiative and work independently.

Benefits

Stay healthy and happy with our comprehensive medical, dental and vision plans.
You can also choose from FSA or HSA options to suit your needs.
Save for your future with our 401K plan that matches your contributions.
Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
Own a piece of the company with our #Allin Shares Program.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
Take a break from work with our unlimited PTO policy to refresh and recharge.
Earn extra cash by referring qualified candidates to join our team.
Access professional and personal support through our employee assistance program.
Work from anywhere with our remote work environment that fosters collaboration and creativity.