• Define, evolve, and champion Prokeep’s UX vision, principles, patterns, and experience standards • Own how Prokeep’s products and features work together as a cohesive system • Own and continuously improve the design system and design language in Figma, ensuring structure, scalability, and adoption • Represent UX in product discovery, planning, and roadmap discussions • Influence UX prioritization across product initiatives to ensure clarity, consistency, and impact • Lead information architecture and workflow improvements as the product grows • Design, prototype, and validate solutions using modern and AI-powered tools (e.g., Figma, Figma Make, Magic Patterns) • Drive iterative, low-disruption UX improvements that respect existing customer workflows • Partner closely with Engineering to ensure high-quality implementation and design system adoption • Conduct UX research, including customer interviews, usability testing, and direct user conversations • Leverage product analytics, behavioral data, and qualitative insights to identify opportunities and measure impact • Lead design critique and feedback loops, setting and maintaining a high UX quality bar • Act as a strong user advocate, influencing product decisions across teams • Collaborate cross-functionally with Product, Engineering, and Go-To-Market teams to support planning, execution, and adoption • Help define how UX works at Prokeep, including process, engagement model, and expectations