• Design new CRO landing pages for the specific brands assigned to this role, including First Order redesigns and performance driven variations tailored to each brand. • Own all web design for the brands assigned to this role, keeping their experiences fresh, consistent, and conversion ready across all campaigns and site surfaces. • Create compelling visual storytelling that explains complex concepts like form factor, bioavailability, and our science in premium, playful, and easily digestible ways • Develop and maintain a flexible, scalable design system that ensures consistency while enabling speed across pages and launches • Design and ship new pages and campaign updates for the specific brands owned by this role, including seasonal refreshes, LTO flavors, and promotional initiatives. • Collaborate closely with Growth, CRO, and Creative teams to translate strategic priorities into high-performing visual experiences • Elevate our overall visual quality to ensure every page feels credible, beautiful, and reflects our premium positioning • Build templatized design solutions that enable faster builds and smarter reuse across growth initiatives • Partner with Growth, Ecommerce, and CRO teams to apply test learnings, implement UI/UX improvements, and maintain high performing brand pages.