Our mission is to make mental healthcare work for everyone.

B2B Marketing Manager

MarketingMarketingFull TimeRemoteTeam 201-500Since 2019H1B No SponsorCompany Site LinkedIn

Location

Hawaii

Posted

94 days ago

Salary

$130K - $145.3K / year

5 yrs expEnglish

Job Description

• Accelerate top-of-funnel growth across employer audiences - including commercial employers, universities, and health systems. • Help shape early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula. • Collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel.

Job Requirements

5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing. Experience must include ownership of early-funnel execution
5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems
Demonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volume
Strong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reporting
Experience partnering with Sales, RevOps, or AE/SDR/BDM teams to improve lead quality, routing, and conversion
Extremely strong written communication ability, with experience creating B2B content that drives TOF engagement.

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all