• Develop and maintain brand guidelines for WPT, WPT Global, and all umbrella brands — ensuring all elements remain consistent, organized, and up to date. • Design templates, brand patterns, and visual assets for marketing, product, and event use (digital and print). • Create logos and sub-identities for side projects, new initiatives, and promotional campaigns. • Develop corporate and internal brand materials, including presentations, pitch decks, business cards, and other branded documents. • Support event branding for major WPT occasions such as the WPT World Championship, where each year has its own unique theme, color palette, and visual pattern, or WPT Voyages, which requires custom brand design for all event materials. • Adapt brand visuals for local markets and cultural contexts (LATAM, Asia, EU, and North America). • Work closely with marketing and design teams to integrate brand direction into all campaigns. • Keep the brand library and documentation updated and accessible to all teams.