• Travel to retail partner locations across the Mid-Atlantic and New England region to sell Hyer Boots products. • Ensure product displays are appealing, organized, and align with brand standards. • Take and manage inventory to ensure optimal stock levels. • Set up and maintain marketing point-of-sale (POS) materials, ensuring accurate and effective brand representation. • Develop and maintain positive relationships with retail staff and management. • Identify opportunities to improve shelf placement, product visibility, and sales performance. • Provide feedback on inventory trends and market insights to internal teams. • Attend the WESA trade show twice a year at the Dallas Market Center. • Attend Hyer Sales meetings as scheduled • Represent the Hyer brand with professionalism and enthusiasm.