• Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development. • Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables. • Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers. • Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions. • Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures. • Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success. • Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends. • Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals. • Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration. • Create clear creative briefs and iteration structures to ensure designers and editors have strong direction. • Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets.