• Create and optimize web content (pages, blogs, solution content, resources) aligned to priority keywords, search intent, and topic clusters. • Partner with SEO/AEO and analytics to improve performance through on-page best practices (internal linking, metadata, accessibility basics, structured content/schema where applicable) and ongoing iteration. • Collaborate cross-functionally with SMEs, product/growth marketing, UX/design, and engineering to ensure technical accuracy, clarity, and on-brand messaging. • Refresh and maintain existing content by auditing key pages, updating for product/market changes, and sustaining quality aligned to Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). • Use AI responsibly for ideation, outlines, and early drafts—then refine for accuracy, tone, originality, and compliance.