• Manage revenue and profitability targets across DTC, Amazon, and TikTok Shop • Execute channel-specific growth strategies focused on acquisition, conversion, retention, and contribution margin improvement • Monitor and optimize core KPIs including conversion rate, store health scores, and inventory performance • Optimize site merchandising and online engagement - ensuring strong CX experience and functionality • Lead promotional planning, product launches, and seasonal campaigns in collaboration with Brand, Design and Media teams • Stay at the cutting edge of new online store technology and capabilities in the market • Oversee site merchandising, product setup, promotional execution, and UX optimization • Partner with internal and external teams to improve conversion rate and AOV • Ensure consistency in brand presentation, storytelling, and user experience across all touchpoints • Manage day-to-day operations on Amazon with agency partners, including listings, content, pricing, promotions, and advertising strategy - including advertising efficiency and product level focus • Lead new product launches and big Amazon moment activation in leadership with our Amazon agency • Monitor account health, fulfillment, inventory levels, and channel net profit margin. • Drive revenue growth and brand excellence for our experience on Amazon • Manage TikTok Shop store health — maintain product catalog, PDPs, site content and pricing/promotions • Ensure inventory health through 'Fulfilled by TikTok' aligned with excellent fulfillment and customer experience • Lead Product assortment and merchandising decisions, building bundles and competitive offers • Oversee project management on Influencer and Affiliate programs • Partner closely with Media and Influencer team to maximize brand impact on the platform and to drive maximum revenue growth • Establish new team processes to adapt the team and brand to a constantly changing platform environment • Serve as the primary liaison between Marketing, Sales, Operations, Finance, and Customer Experience on all Ecommerce matters • Ensure accurate forecasting, inventory management, and reporting across channels • Develop best practices, systems, and processes to enable growth and scalability • Lead the strategy, activation, and execution on all Ecommerce matters within Annual Operating Plan