JumpstartMD
Real Science, Real Food, Real Results.
Director of Marketing
Location
California
Posted
80 days ago
Salary
$100K - $150K / year
Bachelor Degree7 yrs expEnglishTableau
Job Description
• Own setup, QA, and optimization of HubSpot campaigns: email, SMS, push, in-app, workflows, lead routing, and A/B tests.
• Manage referral flows via BirdEye.
• Maintain campaign documentation and funnel metrics in Trello.
• Collaborate with Sales and Clinical leaders to align funnel definitions, SLAs, and lifecycle campaigns.
• Integrate and manage marketing tech: Salesforce, HubSpot, CallRail, BirdEye, Twilio.
• Plan and run A/B tests on Webflow and HubSpot pages to improve booking and conversion rates.
• Own website content updates, including program launches and blog posts.
• Work with design/dev to launch CRO experiments and signup flows.
• Build dashboards in Salesforce, Tableau, HubSpot.
• Own channel attribution logic and reporting using Salesforce + CallRail.
• Present actionable insights to leadership based on campaign and funnel data.
Job Requirements
- 7+ years in digital marketing with CRM ownership and B2C acquisition focus.
- Hands-on expertise with HubSpot and Salesforce for automation, lead management, and reporting.
- Proficiency with performance dashboards (Tableau or similar), A/B testing, UTMs, attribution setup.
- Experience launching and optimizing full-funnel campaigns across web, email, paid media, and SMS.
- Proven ability to lead creative development (copy, design, offers) across channels.
- Strong analytical mindset with comfort in funnel reporting (MQL to membership start).
- Based in California.
Benefits
- Competitive Compensation: Enjoy competitive pay reflecting your skills and contributions
- Comprehensive Benefits: Access medical, dental, and vision benefits with eligibility at 25+ hours a week.
- Financial Security: Participate in a 401(k) plan with a company match, promoting long-term financial well-being.
- Time Off: Benefit from accrued paid time off to maintain a healthy work-life balance.
- Wellness Support: Receive 4 annual paid wellness days to prioritize your health.
- Access free JSMD services (Weight Loss and Bio-identical Hormone Therapy).
- Enjoy discounted JSMD Products (e.g., Vitamin Therapy, supplements, etc.)
