• Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets • Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures • Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance • Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions • Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs • Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities- -with special attention to HIPAA-relevant updates