• Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration. • Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting. • Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. • Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending. • Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit. • Enhance digital ad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn. • Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team. • Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs. • Lead A/B testing of content when appropriate. • Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement. • Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies. • Develop and implement digital tech stack to enable effective data-driven marketing. • Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations.