PTV Logistics

New Unified Brand for PTV Logistics & Conundra | Redefining the Future of Logistics Software

B2B Growth Lead – Self-Service, Digital Commerce

Growth MarketingGrowth MarketingFull TimeRemoteTeam 201-500Since 1983H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

89 days ago

Salary

Not specified

Bachelor Degree7 yrs expEnglishMagento

Job Description

• Develop and execute growth strategies for self-service and tech-touch channels across the customer lifecycle. • Optimize the digital funnel to increase acquisition, activation, and retention. • Design and implement data-driven experiments to improve conversion rates and customer engagement. • Collaborate with Product, Sales, and Customer Success teams to align growth initiatives with overall business objectives. • Leverage analytics to identify opportunities and measure impact of campaigns. • Own marketing automation, personalization, and self-service onboarding flows. • Set up and maintain a scalable reporting and analytics dashboard to track funnel performance, calculate ROI, and provide actionable insights for growth optimization.

Job Requirements

  • Proven experience in growth marketing, ideally in B2B SaaS or logistics tech.
  • Strong understanding of digital funnels, marketing automation, and self-service strategies.
  • Expertise in data analytics, A/B testing, and performance optimization.
  • Familiarity with tools like HubSpot, Intercom, MS 365, or similar platforms.
  • Creative thinker with a test-and-learn mindset and a passion for scaling online businesses.
  • Track record scaling B2B digital commerce or SaaS with double digit growth and meaningful ARR impact.
  • Hands-on growth chops: Journey design, pricing/packaging tests, funnel analytics, and marketing automation.
  • Omnichannel muscle: Experience aligning digital, sales, partner motions; comfort integrating B2B marketplaces.
  • Platform fluency: Mid market B2B stacks like Magento, Shopify Plus, BigCommerce, WooCommerce, OroCommerce; plus HubSpot/Marketo, GA, A/B testing suites.
  • Change leadership: Ability to lead cross functional squads (UX, product, data, dev) through digital transformation.
  • Degree in Marketing, Business, or related field.
  • 7+ years of experience in B2B marketing, ideally in SaaS or logistics.
  • Excellent communication skills in English.
  • Other languages of benefit.

Benefits

  • PTV Logistics Employees Benefits

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