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Marketing Data Analytics Specialist

Analytics EngineerAnalytics EngineerFull TimeRemoteTeam 201-500Since 1994H1B SponsorCompany Site LinkedIn

Location

United States

Posted

87 days ago

Salary

$75K - $90K / year

Bachelor Degree3 yrs expEnglishSQL

Job Description

• Deliver monthly and quarterly Power BI dashboards for Leadership, Board, and Regional team • Analyze and report on campaign, channel, and funnel performance • Identify gaps or inconsistencies in attribution data • Monitor data integrity between HubSpot and Salesforce • Build, maintain, and iterate Power BI dashboards • Manage interim connectors and support the transition to Mulesoft • Use SEMrush, Google Ads, and LinkedIn Ads to measure SEO rankings • Train regional marketers on dashboard use and interpretation • Collaborate with Growth Marketing, Sales Ops, and ICT to ensure analytics insights are aligned with business needs • Translate data into compelling narratives for executives and practitioners

Job Requirements

Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience)
3–5+ years of direct marketing analytics / BI experience
Proven track record building executive-level reporting in Power BI
Strong SQL skills and BI development experience
Demonstrated success building reporting in complex, cross-system environments
Optimizes Work Processes: Being solution-oriented, able to scope, prototype, and iterate analytics solutions
Balances Stakeholders: Skilled data storyteller capable of framing the “what, so what, now what” for executives and regional teams
Interpersonal Savvy: Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance
Governance aware: Understands CRM data structures and attribution models; able to recognize when limitations affect reporting
Global Perspective: Experience supporting regional teams across multiple markets and currencies
Manages Complexity: Detail-oriented with a strong understanding of how campaign tracking decisions impact reporting accuracy
Technical Skills in Power BI, SQL, Salesforce reporting, HubSpot reporting, APIs, Google Tag Manager, Microsoft Excel/PowerPoint, SEMrush, Google Ads, LinkedIn Ads.