• Own Strategic Client Relationships: Serve as the senior, day-to-day strategic lead for enterprise and high-growth clients, owning executive communication and long-term partnership value. • Drive Retention & Expansion: Develop and execute renewal, upsell, and cross-sell strategies tied directly to NRR performance. • Architect Cross-Channel Strategy: Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting. • Commercial Ownership: Own portfolio economics including forecasting, margin health, scope control, and renewal negotiations. • Lead QBRs & Executive Storytelling: Translate performance data into clear business narratives that connect marketing execution to revenue impact. • Cross-Functional Leadership: Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence. • Risk & Escalation Management: Proactively identify client risks and mitigate issues before escalation to executive leadership. • Team Leadership: Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.