• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to pipelinemedical.com. • Conduct in-depth keyword research, competitive analysis, and technical SEO audits. • Optimize website content, landing pages, and blog posts for search engines, ensuring all content adheres to best practices. • Manage and monitor backlink profiles, and implement link-building strategies. • Monitor and report on SEO performance using tools like Google Analytics, Search Console, and other SEO platforms. • Create, curate, and manage all published content across key social media platforms to build brand awareness and generate leads. • Develop and implement a social media content calendar aligned with marketing goals and product launches. • Monitor, listen, and respond to users in a professional "social voice," fostering community engagement and cultivating sales leads. • Analyze social media campaign performance and provide actionable insights to optimize future efforts.