• Own product positioning and messaging across the product lifecycle, tailoring value propositions to distinct stakeholder groups including frontline staff, nurse managers, executive directors, operators, families, and capital partners. • Lead go-to-market planning and execution for new features and capabilities, working cross-functionally to deliver launches on time and with clear success criteria. • Translate complex technical and AI-driven capabilities into simple, differentiated product narratives grounded in real customer problems and outcomes. • Partner closely with Sales to build and maintain sales enablement materials, including pitch decks, product one-pagers, competitive battle-cards, demo guidance, and launch briefings. • Enable commercial teams with clear guidance on how to position, demo, and sell Teton’s capabilities across different buyer personas and care settings. • Build and maintain a centralized, searchable library of product and sales collateral so teams can quickly find the right asset for any customer interaction. • Act as the internal source of truth for market research, competitive intelligence, and customer feedback, continuously refreshing insights and feeding them into positioning and product decisions. • Define and track KPIs related to product launches, adoption, usage, and sales enablement effectiveness, sharing insights broadly to inform iteration and prioritization. • Maintain tight feedback loops between customers, Sales, and Product to ensure what we build and ship maps directly to real-world needs.