• Lead, inspire, and develop a team of media strategists and managers • Own paid media strategy that aligns to client business goals and drives measurable outcomes • Translate brand, performance, and growth objectives into campaign roadmaps and KPI frameworks • Direct media planning and forecasting models that inform channel mix, budgets, audience strategies, and pacing • Ensure paid media campaigns launch on time, within budget, and with clear measurement approaches • Use data — both quantitative and qualitative — to define success metrics, evaluate performance, and recommend next steps • Build compelling performance narratives, supported by data visualization, insights, and action plans • Present strategic media recommendations to client stakeholders with clarity and confidence • Partner with account management, analytics, creative, and tech teams to align execution to objectives • Manage client expectations, budgets, resourcing, and team performance • Maintain deep knowledge of paid media trends, best practices, and platform innovations • Contribute to our broader Media Center of Excellence to amplify strategic approaches across the agency