• Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals. • Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms. • Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets. • Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence. • Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels. • Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales. • Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement. • Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy. • Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market. • Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.