• AI Workflow Ownership: Build and optimize AI automations to accomplish the creation, management, and distribution of GTM artifacts (secondary assets, documentation, etc.). • Efficiency and Process Optimization: Identify critical decision points in the GTM process and implement AI-powered solutions to streamline workflows, maximizing team efficiency and scale. • Secondary Asset Creation: Partner with Product Managers and GMs to translate their product and market narratives into compelling, customer-facing content. • Transform source material provided by Product Management (value props, product narratives) into market-facing secondary assets, including one-pagers, solution briefs, case studies, product summaries, display ads, and webinar slides. • Own the distribution of assets and maintain a clear repository of GTM materials and messaging resources for easy access across all relevant teams. • Support the creation of specialized content for customer town halls, trade shows, and internal product showcases. • Own and project manage GTM readiness for all major product and feature launches, defining timelines, dependencies, stakeholders, and deliverables. • Ensure the alignment of timelines, updates, and results between Product, Marketing, Enablement, Sales, and Post-Sales teams throughout each GTM cycle. • Support data collection for GTM performance metrics and post-launch effectiveness reviews. Communicate results and information effectively to cross functional teams. • Support the creation of content for special events such as customer town halls, in-person customer meetings, trade shows, and internal product showcases. • Collaborate with Demand Generation and Events teams to ensure consistent storytelling across all campaigns and live engagements. • Manage the prep, coordination, and execution of major GTM events like Pantheon, ensuring content readiness and cross-functional alignment.