• Lead the development and execution of full-funnel digital media plans, ensuring a seamless connection between awareness, consideration, and performance • Be hands-on in multiple DSPs (DV360, StackAdapt, Trade Desk), with deep expertise in programmatic buying—from establishing a strategic approach to implementation to optimization • Bring a strong POV on how brand awareness fuels performance, balancing short-term conversion goals with long-term brand equity • Identify new channels and partnerships that drive performance and align with client objectives • Aggressively monitor and optimize performance, flagging peaks and declines and spinning up resolutions • Work with complex data sets to analyze campaign performance, uncover insights, and drive optimizations • Define and manage measurement/attribution strategies—including MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and incrementality testing • Partner with analytics teams to develop frameworks that connect media investment to business outcomes • Work collaboratively with subject matter experts across search, social, and analytics to ensure media strategy is fully integrated • Partner with internal teams and external vendors to innovate, test, and scale new media approaches • Serve as a trusted advisor to senior clients and C-suite executives, articulating strategies and insights with clarity and conviction • Lead media strategy in new business pitches, bringing a sharp, compelling POV on how we drive impact • Advocate for holistic, full-funnel media strategies, ensuring clients understand the interplay between upper-funnel awareness and lower-funnel performance • Drive innovation in channel mix, targeting, and measurement, constantly refining our approach based on data and emerging trends