• Manage and enhance relationships with dealers, integrators, and resellers within the region to ensure alignment with the company's objectives. • Facilitate sales calls and engagement with strategic end-users to drive demand and sales growth. • Develop short and long-term sales strategies that align with regional goals and objectives. • Implement effective sales techniques to increase the region's sales volume and market share. • Lead strategic planning efforts, manage leads, provide accurate sales reporting, and offer sales forecasting to support regional success. • Assist in system design and cost estimating to meet customer needs effectively. • Collaborate with architects, engineers, specifiers, and consultants to influence product specifications and project outcomes. • Conduct end-user seminars and actively participate in regional and national trade shows to promote products and services. • Provide field-level sales support and training to ensure the success of the dealer channel. • Lead and direct the work of others, providing technical guidance and assistance as needed. • Address and resolve conflicts effectively to maintain positive relationships with partners and customers. • Manage and exceed customer expectations to ensure a high level of satisfaction.