• Full-Funnel strategy: Collaborate with stakeholders on the design of the influencer roadmap and strategy for our sports prediction product. Then execute the plan to balance top of funnel awareness with bottom funnel customer acquisition. • Multi-platform management: Source and manage a diverse portfolio of talent across all major social media channels (X, YouTube, TikTok, Twitch), including Podcasts and non-traditional influencer channels. • Commercial Negotiations: Execute a range of deal structures (CPA, Rev-Share, Flat fee and Gifting), ensuring all partnerships remain efficient against a target CPM. • Campaign Collaborations: Work alongside the Sports Prediction Growth Hacker to integrate influencers into campaigns, bespoke incentives, and event-specific promotions. • Whitelisting & Amplification: Manage influencer whitelisting and paid media amplification to extend content reach, utilizing platforms like Meta ads manager to optimise performance. • Community integration: Collaborate with the internal community management team to ensure influencers are authentically integrated into the community strategy for the product. • Regulatory Problem-Solving: Act as the primary interface for Legal and Compliance teams to overcome ambiguities and implement scalable, compliant solutions. • Vetting and due diligence: Own the influencer vetting process, ensuring all talent aligns with the legal department’s requirements and advertising standards. • Stakeholder Reporting: Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership. • Event Representation: Attend key US-based industry events and conferences alongside the team to recruit partners and represent the product.