• Define and own the company-wide marketing strategy, ensuring alignment with Spherix’s business objectives, growth priorities, and market positioning. • Serve as a member of the Spherix leadership team, contributing to enterprise-level strategy, planning, and decision-making. • Act as a strategic advisor to the CEO and senior leadership on marketing performance, brand health, and market opportunities. • Identify gaps and opportunities in current marketing efforts and translate them into clear, actionable strategic initiatives. • Advance Franchise Heads’ thought leadership in key therapeutic areas via conference presentations and white papers. • Lead, mentor, and develop the marketing team, fostering a high-performance, accountable, and collaborative culture. • Set clear goals, priorities, and success metrics for the marketing function. • Determine resourcing needs, role design, and capabilities required to support company growth. • Oversee and manage external agencies, vendors, and consultants as needed. • Oversee the development and execution of integrated marketing strategies across digital and traditional channels to drive awareness, engagement, and pipeline growth. • Own brand strategy and positioning, ensuring consistency across all external and internal touchpoints. • Guide content strategy and messaging, ensuring complex insights and products are translated into compelling, client-centric narratives. • Oversee SEO, paid advertising, social media, email marketing, PR, and thought leadership initiatives. • Own and manage the annual marketing and conference budget, ensuring effective allocation of resources and strong ROI. • Oversee HubSpot and related marketing technology platforms, including email campaigns, lead management, landing pages, and system integrations. • Define and track key marketing KPIs, leveraging tools such as Google Analytics and executive dashboards to measure performance, pipeline impact, and ROI. • Partner closely with Sales leadership to align marketing strategy with pipeline development, client engagement, and revenue goals. • Collaborate with Insights and Product leaders to support franchise strategies, product launches, and go-to-market planning. • Regularly review pipeline performance, identify challenges, and proactively develop solutions in partnership with commercial leadership. • Own the company’s conference and events strategy, including planning, execution, messaging, and post-event performance analysis.