• Develop new OEM/ODM accounts and proactively identify opportunities to add value and strengthen customer relationships. • Play the pivotal role as quarterback to support key account customer requirements and orchestrate resources to win the business. • Developing Executive Relationships and Establishing ADLINK as a Strategic Partner to them. • Be a trusted advisor, deeply understanding the customer's needs to reduce their total cost of ownership, mitigate business risks, and enhance their market position. • Meet and exceed assigned annual quotas, including but not limited to sales revenue, design win quantity, design win revenue, and new customer engagements. • Penetrate vertical industries by up-selling and cross-selling ADLINK’s products and services including components, boards, systems, solutions, engineering and DMS services. • Provide prompt response to field questions and inquiries from customers. • Ensure customer satisfaction and customer retention through consistent, productive account calls; and structure, negotiate, and close deals that meet customer expectations. • Western region based role but travel may be required (customer meetings within territory, annual sales events, etc.).