• Create and refine performance-driven content across paid and organic channels • Own edits from first cut to final delivery across short-form, long-form, and UGC-style content • Cut commercials, social ads, explainers, product demos, and more • Create compelling narratives that align with brand, platform, and audience goals • Mix audio, dialogue, music, and effects for clarity and polish • Add motion text, subtitles, and light animation where needed to enhance engagement • Build multiple variations (lengths, hooks, captions, aspect ratios) to support testing • Collaborate closely with motion designers, copywriters, and strategists • Use AI tools to speed up editing, generate variations, and improve workflows • Apply performance insights to iterate on content and improve impact • Stay current on editing trends, best practices, and platform specs